Best Honda sedan version of IBBA

PT Honda Prospect Motor (HPM) was awarded Best sedan category best brand in the arena Indonesian Best Brand Award (IBBA) 2010, in Jakarta. In the event IBBA 2010, the overall brand of the Honda sedan managed to collect the highest points based on consumer choice in the survey that measures the value of the quality of a brand. SWA magazine survey conducted in cooperation with the Institute for Marketing & Research Specialist (MARS) was conducted on 2693 respondents in seven major cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar and Banjarmasin in Indonesia, which has lasted from March-May 2010 . Jonfis Fandy, Marketing & After Sales Service Director PT HPM, expressed with such rapid development of the brand, every company needs innovation and product quality are maintained in order to win over consumers. "For the second time Honda was awarded the Best Brand Award for Best Sedan. This is proof that Honda sedan that was marketed was a very good quality choice," said Jonfis. There are six variables that were measured to determine the value of a brand that is brand awareness (brand popularity), ad awareness (the popularity of advertising), brand value, satisfaction & loyalty index, and gain market share index. With a multivariable approach will find a universal standard of brand power, raw and could reflect the actual brand performance and academically accountable. IBBA 2010 is the awards in the field of marketing and brand that has been held since 2002 for nine times in a row in Indonesia. In addition to the automotive category, this award also involve various other categories, such as the telecommunications industry, media, food and beverage, medicine, insurance, banking, transport, and cosmetics.

Honda CR-V Cars Best IIMS 2010

Although no significant change of the Sport Utility Vehicle (SUV) flagship Honda CR-V was still able to keep talking.

The proof the car is capable of being the best and was selected as the best car version of the prestigious car show visitors the Indonesia International Motor Show (IIMS) 2010.

From 1554 the visitors who were respondents, Honda CR-V was chosen to be the best with the percentage of 33.96 percent.

In the selection of the best car version of the visitor, the Honda CR-V managed to defeat his opponents are not exactly easy and even better than the Honda CR-V in some sectors.

Listed Toyota Kijang Innova, Mercedes-Benz E-Class Cabriolet to be a finalist Mazda2 car category is the best choice visitors.

Even other fibalis a German car manufacturers concept cars, the BMW M1 successfully set aside by the Japanese car.

In Indonesia itself comes in 3 variants that carried the engine capacity of 2.0 liters and 2.4 liters. As for the price tag of affairs, the car has six color choices are released at a most affordable price of Rp 346 million.

In addition to choosing the best car prestigious auto show visitors that have been held 18 times this also chose the best stand.

Well to stand under the category of 700 meters square, stand-owned Korean automaker, Kia managed to be the best thanks to the presence of treats 'car hanging' KIA Pride's booth at the same time defeating the German car manufacturer Mercedes-Benz and Audi.

Meanwhile, to stand on top of 700 meters square, Toyota has memicut attention from 51.99 per cent of respondents and a best booth beat Honda and Mitsubishi who become finalists.

Cheap Cars From Honda Explore Indonesia

In accordance Legal previous prediction, it turns out PT Honda Prospect Motor (HPM) is really bringing a concept car which is thought to their cheap car candidate. Honda Small Concept appeared quite terutup at the Honda booth at JIExpo Kemayoran, Jakarta. It lies in the back of the Honda CR-Z Hybrid as if closing the charm of a tiny car. While in India, this car mentioned will be a cheap car that alerts the Japanese manufacturer with the official in the range of Rp80 million. It's just the technical specifications of the car had not been able to unfold. It is also diamini HPM Marketing and aftersales director, Jonfis Fandy. According to him, Concept Honda Small engines do not have the assurance specifications and features that will diusungnya. "It is not clear because of this new concept of course we can not predict what kind of production masalnya later," he said when met at the Honda booth at JIExpo Kemayoran, Jakarta, Friday (23/07/2010). He also dodged say if the car is a candidate for cheap cars that Honda will also be marketed in the country. "Well we do not yet know about that, because this concept car is still in the study period," he said. Some speculation circulating, this car will use 1.0-liter VTEC engine or 1.2 liter engine. In India, the child will be faced with the Hyundai i20 and Suzuki (Maruti) Swift who already have a place in the hearts of Indian consumers.

Honda Car Market Still cheapness Tests

Displaying cheap car concept Concept Honda Small, at the Indonesia International Motor Show, it was not beggitu just make Honda intends to market in Indonesia.

PT Honda Prospect Motor, through the Director of Marketing and after-sales service, said Jonfis Fandy, HPM Small no plans to market the concept in Indonesia. "So far we still study, after all the displays were still just the exterior, no interior," he said on the sidelines of inauguration of planting trees in the Park 1000 Honda Tebet, in Tebet Barat, Jakarta, Wednesday (28/07/2010). Cheap Honda car, had previously been introduced to the market in India, which emmang cheap car category, because when converted into rupiah, it costs only USD 80 to USD 90 Million. "Just under $ 100 million," said Jonfis. Honda's small car is an economical package of the Honda Jazz, which carries a compact 1.2-liter engine, which will certainly fuel efficient and environmentally friendly.