PT Honda Prospect Motor (HPM) was awarded Best sedan category best brand in the arena Indonesian Best Brand Award (IBBA) 2010, in Jakarta. In the event IBBA 2010, the overall brand of the Honda sedan managed to collect the highest points based on consumer choice in the survey that measures the value of the quality of a brand. SWA magazine survey conducted in cooperation with the Institute for Marketing & Research Specialist (MARS) was conducted on 2693 respondents in seven major cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar and Banjarmasin in Indonesia, which has lasted from March-May 2010 . Jonfis Fandy, Marketing & After Sales Service Director PT HPM, expressed with such rapid development of the brand, every company needs innovation and product quality are maintained in order to win over consumers. "For the second time Honda was awarded the Best Brand Award for Best Sedan. This is proof that Honda sedan that was marketed was a very good quality choice," said Jonfis. There are six variables that were measured to determine the value of a brand that is brand awareness (brand popularity), ad awareness (the popularity of advertising), brand value, satisfaction & loyalty index, and gain market share index. With a multivariable approach will find a universal standard of brand power, raw and could reflect the actual brand performance and academically accountable. IBBA 2010 is the awards in the field of marketing and brand that has been held since 2002 for nine times in a row in Indonesia. In addition to the automotive category, this award also involve various other categories, such as the telecommunications industry, media, food and beverage, medicine, insurance, banking, transport, and cosmetics.
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