PT Honda Prospect Motor (HPM) was awarded Best sedan category best brand in the arena Indonesian Best Brand Award (IBBA) 2010, in Jakarta. In the event IBBA 2010, the overall brand of the Honda sedan managed to collect the highest points based on consumer choice in the survey that measures the value of the quality of a brand. SWA magazine survey conducted in cooperation with the Institute for Marketing & Research Specialist (MARS) was conducted on 2693 respondents in seven major cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar and Banjarmasin in Indonesia, which has lasted from March-May 2010 . Jonfis Fandy, Marketing & After Sales Service Director PT HPM, expressed with such rapid development of the brand, every company needs innovation and product quality are maintained in order to win over consumers. "For the second time Honda was awarded the Best Brand Award for Best Sedan. This is proof that Honda sedan that was marketed was a very good quality choice," said Jonfis. There are six variables that were measured to determine the value of a brand that is brand awareness (brand popularity), ad awareness (the popularity of advertising), brand value, satisfaction & loyalty index, and gain market share index. With a multivariable approach will find a universal standard of brand power, raw and could reflect the actual brand performance and academically accountable. IBBA 2010 is the awards in the field of marketing and brand that has been held since 2002 for nine times in a row in Indonesia. In addition to the automotive category, this award also involve various other categories, such as the telecommunications industry, media, food and beverage, medicine, insurance, banking, transport, and cosmetics.
Showing posts with label Info. Show all posts
Showing posts with label Info. Show all posts
Saturday, August 14, 2010
Best Honda sedan version of IBBA
PT Honda Prospect Motor (HPM) was awarded Best sedan category best brand in the arena Indonesian Best Brand Award (IBBA) 2010, in Jakarta. In the event IBBA 2010, the overall brand of the Honda sedan managed to collect the highest points based on consumer choice in the survey that measures the value of the quality of a brand. SWA magazine survey conducted in cooperation with the Institute for Marketing & Research Specialist (MARS) was conducted on 2693 respondents in seven major cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar and Banjarmasin in Indonesia, which has lasted from March-May 2010 . Jonfis Fandy, Marketing & After Sales Service Director PT HPM, expressed with such rapid development of the brand, every company needs innovation and product quality are maintained in order to win over consumers. "For the second time Honda was awarded the Best Brand Award for Best Sedan. This is proof that Honda sedan that was marketed was a very good quality choice," said Jonfis. There are six variables that were measured to determine the value of a brand that is brand awareness (brand popularity), ad awareness (the popularity of advertising), brand value, satisfaction & loyalty index, and gain market share index. With a multivariable approach will find a universal standard of brand power, raw and could reflect the actual brand performance and academically accountable. IBBA 2010 is the awards in the field of marketing and brand that has been held since 2002 for nine times in a row in Indonesia. In addition to the automotive category, this award also involve various other categories, such as the telecommunications industry, media, food and beverage, medicine, insurance, banking, transport, and cosmetics.
Cheap Cars From Honda Explore Indonesia

In accordance Legal previous prediction, it turns out PT Honda Prospect Motor (HPM) is really bringing a concept car which is thought to their cheap car candidate. Honda Small Concept appeared quite terutup at the Honda booth at JIExpo Kemayoran, Jakarta. It lies in the back of the Honda CR-Z Hybrid as if closing the charm of a tiny car. While in India, this car mentioned will be a cheap car that alerts the Japanese manufacturer with the official in the range of Rp80 million. It's just the technical specifications of the car had not been able to unfold. It is also diamini HPM Marketing and aftersales director, Jonfis Fandy. According to him, Concept Honda Small engines do not have the assurance specifications and features that will diusungnya. "It is not clear because of this new concept of course we can not predict what kind of production masalnya later," he said when met at the Honda booth at JIExpo Kemayoran, Jakarta, Friday (23/07/2010). He also dodged say if the car is a candidate for cheap cars that Honda will also be marketed in the country. "Well we do not yet know about that, because this concept car is still in the study period," he said. Some speculation circulating, this car will use 1.0-liter VTEC engine or 1.2 liter engine. In India, the child will be faced with the Hyundai i20 and Suzuki (Maruti) Swift who already have a place in the hearts of Indian consumers.
Honda Car Market Still cheapness Tests

Displaying cheap car concept Concept Honda Small, at the Indonesia International Motor Show, it was not beggitu just make Honda intends to market in Indonesia.
PT Honda Prospect Motor, through the Director of Marketing and after-sales service, said Jonfis Fandy, HPM Small no plans to market the concept in Indonesia. "So far we still study, after all the displays were still just the exterior, no interior," he said on the sidelines of inauguration of planting trees in the Park 1000 Honda Tebet, in Tebet Barat, Jakarta, Wednesday (28/07/2010). Cheap Honda car, had previously been introduced to the market in India, which emmang cheap car category, because when converted into rupiah, it costs only USD 80 to USD 90 Million. "Just under $ 100 million," said Jonfis. Honda's small car is an economical package of the Honda Jazz, which carries a compact 1.2-liter engine, which will certainly fuel efficient and environmentally friendly.
Friday, July 2, 2010
Mobil Dan Motor Terbaik Versi OTOMOTIF Tahun 2010
IIMS enlivened Honda CR-Z
After a show in Jakarta Fair, this time officially turn a hybrid variant of the Honda CR-Z presented by the holders of its brand in Indonesia, PT Honda Prospect Motor. Obviously this is going to be a main attraction, considering that in addition to the energetic model, the Honda CR-Z is not only environmentally friendly cars, but also sporting. Yulian Karfili, Assistant Chief Corporate Communication PT Honda Prospect Motor convey it. He said the presence of the CR-Z is not only customize the theme of environmentally friendly course. "But Honda went further, by presenting an environmentally friendly sports car with the CR-Z," he said in Jakarta (23/06/2010) Honda CR-Z itself is the latest Honda car that has a modern external appearance with kitchen spur collaboration conventional 1.5-liter gasoline engine with an electric motor. Gasoline engine alone could generate power to 113 hp at 6,000 rpm and 145nm of torque at 4800 rpm. That's not to mention the gasoline engine electric motor that can generate power 13.4 hp at 1500 rpm, with peak torque of 78 Nm at 1000 rpm rotation. This car was released at a price of 2.27 million yen, or approximately USD 235.1 million in Japan, and became a mainstay of the Honda in the segment of environment-friendly car than the Honda Insight.
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